A Type of Meme: Word of Mouth Marketing
I found this interesting article about a Canadian author who used her friends as "selling agents" for her new book. She basically asked all her friends and family to carry her book, cover facing outward, with them every where they ventured. This "word of mouth" tactic helped her book get noticed in the market place.
I thought this was a type of "meme."
Go to article
posted by www.malekaingram.com at
9:48 AM
2 Comments:
Your "Word of Mouth" article and the reference to the marketing of a new book are, in my opinion, a form of meme. Because there is a specific product that accompanies the marketing discussions the chance of mutating the evolution is eliminated, in spite of the fact that there will be many versions of the marketing propaganda itself. This was enjoyable and informative reading. Ray Frederick (PBDS 720 fall 2007)
October 2, 2007 at 10:18 AM
Hi Ray,
Thanks for reading my blog and for your comments!
October 2, 2007 at 10:21 AM
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